Are digital marketing consulting services worth it? Heck yes! If you like to have your very own Mary Poppins of marketing, that is. Business consultants are like the maestro of the symphony—directing every player to perform together in perfect harmony. Plus, most consultants charge $100–$500 per hour for services, which is more affordable than hiring a full time employee. If you’re pondering hiring digital marketing consultancy for your business, here are the reasons you should!

14 Ways Digital Marketing Consulting Services Can Help Hone Your Business

A digital marketing consultant helps companies implement effective digital marketing strategies to reach goals and maximize online impact. Business consultants like Charm School are experts in every facet of digital marketing and business development.

1. Organization and Operations Efficiency

Does your business run like a well oiled machine? Or more like a tin can on wheels? A digital marketing consultant can help with that!

We’ll be able to look at how your business operates on a marketing perspective—and as a whole. That way, we can spotlight bottlenecks and opportunities to streamline and improve processes.

That may look like improving your production and feedback process for social media. It may include aligning business and marketing goals to better spend your digital marketing budget. Consultants may also spot issues within your communication structure and set up new processes for teams, recommending the most cutting edge tools. No matter your issue, digital marketing consulting services can help right the ship and get your business organized in every way.

2. Overall Business and Marketing Strategy

After a digital marketing consultant like Charm School analyzes your business objectives and processes, they move onto marketing. This includes setting specific goals, identifying key performance indicators (KPIs), and creating a roadmap for implementation. We’re big proponents of horses before carts! Coming up with solid strategy before execution ensures great results.

3. Start-up Launches

Launching a business is complicated and stressful! Do so while holding the hand of an expert in digital marketing strategy and business development. A business consultant will know common issues start-ups face to head off issues down the road. They’ll also help you fine tune your business plan and get it registered federally and with the state.

4. Branding and Design

Whether you need to name a business, rebrand, or fine tune your website, a digital marketing consultant can assist. We will advise you on best logo design practices, help you choose concepts, and even help source talent to execute design.

5. Market Research

Conducting thorough market research is crucial to understanding the target audience, industry trends, and competitor strategies. A consultant uses various research techniques and tools to gather data and insights that inform decision-making and strategy development.

6. Online Advertising

Digital marketing consultants are adept at creating and managing online advertising campaigns. This includes utilizing PPC and social media advertising to increase brand visibility, improve website traffic, and generate leads. They can analyze current advertising data and help you reduce spend for optimal ROI.

7. Affordable Expertise

Don’t have the budget for a full time employee? A marketing consultant can help fill in the gaps, tighten up spending, and better use your marketing dollars—all for less than an employee! Most digital marketing consulting services cost $150–$500/hour. Charm School is happy to help businesses in 30 minute increments!

8. Search Engine Optimization (SEO)

SEO is a fundamental aspect of digital marketing, and consultants specialize in optimizing websites to improve organic visibility on search engines. We conduct keyword research, optimize website content and structure, analyze website performance, and implement on-page and off-page SEO techniques. At Charm School, we’re masters of SEO—and that’s how you found this article!

9. Social Media Management

Managing social media platforms is a crucial part of a digital marketing consultant’s role. They develop social media strategies, create engaging content, schedule and publish posts, interact with followers, analyze performance metrics, and leverage social media advertising to increase brand awareness and engagement.

10. Content Marketing

Consultants assist in creating and implementing content marketing strategies. This involves developing valuable and relevant content, such as blog posts, articles, videos, infographics, and e-books, to attract and engage the target audience. They may also utilize email marketing campaigns to nurture leads and build customer relationships.

11. Analytics and Reporting

Digital marketing consultants rely on data analysis tools and platforms to monitor and evaluate the performance of marketing campaigns. They interpret analytics data, generate reports, and provide insights and recommendations for optimization and improvement.

12. Conversion Rate Optimization (CRO)

Maximizing conversions and improving the effectiveness of digital marketing efforts is another responsibility of a consultant. They analyze user behavior, conduct A/B testing, optimize landing pages, and make data-driven changes to enhance website conversion rates.

13. Continuous Monitoring and Optimization

Digital marketing is an ever-evolving field, and consultants stay up to date with industry trends, algorithm updates, and emerging technologies. They continuously monitor campaign performance, analyze results, and make adjustments to optimize marketing strategies for better results.

14. Confidence and Empowerment

There’s a lot of weight on the shoulders of a business owner! Let a business consultant help relieve some of the pressure by confirming what you’re doing right, help you focus more on what you do best, and delegate tasks efficiently to skilled teams. You’ll wind up feeling so much lighter and clearer on your business goals.

Overall, a digital marketing consultant like Charm School brings expertise, experience, and strategic thinking to your business. We leverage various digital channels, tools, and techniques to drive brand awareness, increase website traffic, engage the target audience, and generate meaningful conversions. Let us work our magic on your brand!