Email Marketing

Email marketing is the LBD (little black dress) of marketing. It’s been around forever in digital terms (since 1971) and hasn’t gone out of style. Only the strategy has evolved. That’s why we’re here to help you craft email marketing campaigns that boost email click-through rates, traffic to your website, and email open rates.

Email Marketing Newsletters

If we had a dollar for every time a client came to us with a sizable email list they don’t use, we’d have a lot of dollars. Probably more than they do from letting these leads languish! Don’t be that business. Nurture your email marketing leads and convert them into customers, clients, and patients via strategic email marketing campaigns.

We assist with email newsletters to vastly improve your website’s SEO by driving traffic to your site and encouraging users to consume your content. Effective customer journeys are the name of the game, and email newsletters are a great place to focus your efforts.

Email Marketing Drip Campaigns

Email drip campaigns are the set-it-and-forget-it tactic of the marketing world that doesn’t fail to disappoint. Every business has the opportunity to pave a thoughtful customer journey based on predictable behaviors. We’re talking about appointment reminder emails, abandoned cart emails, welcome emails for new leads—you name it.

Leveraging automated responses via drip campaigns improves email conversion rates and removes the need for you to manually reach out to these people. Of course, we can segment audiences and improve targeting across drip campaigns too. Who doesn’t love to work smarter instead of harder?

Email Blasts

Do you need to send a promotional email, business update, or quick stewardship email to thank customers? That’s what our email blasts are all about. We can work with your email marketing service like Mailchimp or HubSpot to deploy emails that convert. We also can create custom landing pages for your strategic email blasts.

Email Marketing Design

If your email marketing strategy and deployment aren’t broken, don’t fix them! But if the design is, then you need a facelift. That’s where our email marketing templates come into play. Clients with internal marketing teams may have email copy and deployment under control, but no email developer or designer to make them pretty, UX-friendly, or more successful. Our graphic designers can create a suite of email templates for you to use for newsletters, promos, and drip campaigns. That way, you can deliver emails that look the part too.

Related Blog Posts

14 Branding and Logo Design Tips For Women-Owned Businesses

Besides your business's website, branding and logo design are the most important aspects of your women-owned business! Your logo design and branding are what customers see first. The aesthetic should speak for itself and provide customers, clients, and patients with your business's culture and offerings. If you're getting ready to design your own logo, rebrand, name your business, or hire a branding agency like Charm School, keep the following tips in mind during this creative process. They'll...

read more
How Much Does It Cost to Build a Website for a Small Business? [2023 Pricing]

How Much Does It Cost to Build a Website for a Small Business? [2023 Pricing]

So you're ready to build or rebuild a website for your business? Congrats! That's a critical step to legitimize your digital presence AND strengthen your marketing as a whole. Getting to this stage also means you probably have the same question as many health and wellness, women-owned, and other business owners: how much does it cost to build a website for my small business? Your answer: as much as your budget allows and your needs require—starting at as little as $2,000 to tens of thousands...

read more
How To Design a Logo for Your Small Business: Top Logo Design Tips

How To Design a Logo for Your Small Business: Top Logo Design Tips

Launching a start-up? Opening a small business? Rebranding your business? Then, you need to put your best face forward with a logo that reflects your business, goals, and audience. That’s why it’s essential to understand how to design a logo!  1. Why You Need a Logo You absolutely need to spend money on a logo and branding for your business. Why? Well, a logo is the first thing a customer sees that abstractly communicates the essence of your business. Your logo reflects your offerings, brand...

read more

Ready to Enroll with Charm School?

Get in touch! We’d love to talk to you about your marketing strategy.