Social Media Advertising

Do you have a presence on social media channels with an organic social media marketing strategy? Bravo! Are those followings and engagements converting to increased business? If not, it may be time to consider paid social media advertising. We offer full social media advertising management for Instagram ads, Twitter ads, LinkedIn ads, Pinterest ads, and Facebook ads.

We play well with others and can happily work with your internal team to improve your underperforming ad campaigns. We can also offer consulting to help you do a better job in-house. We also offer PPC for businesses who need to capture leads and sales from Google advertising, too.

Better Ad Performance Starts with Savvy Organic Social Media Strategy

Our DIY Social Media Marketing Kits are here to teach you how to post engaging content your audience likes, shares, and clicks on. Of course, it helps sell more products too.

Our Social Media Kits Include

  • Our detailed ≈50-page Ultimate Social Media Strategy Guidebook teaches your team how to run successful social media accounts.
  • Tips for image sourcing, writing captions people engage with, using hashtags to your advantage, our favorite social media tools, how to build your social media following and engagement quickly, a social media marketing budget, and the best times to post on social media.
  • Our tried-and-true DIY Social Media Planner helps you organize your content across channels for optimal cross-posting and social media team collaboration.
  • 365 Days of Social Media Post Ideas. A whole year planned out for you with multiple social media prompts each day!

Social Media Ads

Have you tried your hand at social media ads to no avail? Plenty of clients come to us after being disappointed—and spending a lot of money without much ROI. We always tell them that if you don’t see results within three months, your testing, targeting, ad spend, and advertising creative are most likely to blame. You also need to ensure you have an organic presence on each social media channel for at least three months prior to launching an ad campaign. Otherwise, you run the risk of looking spammy. And you’ll waste your ad dollars when leads come to your profile to check out your business and feel duped by your lack of content.

We provide creative services and ad management for paid media on all social channels: Instagram, Facebook, Twitter, Pinterest—you name it.

Instagram Advertising

About 80 percent of Instagram’s billions of users follow Instagram for Business accounts. It’s also quickly becoming one of the best social media channels for direct sales. If your demographic hangs out on Instagram, get a piece of the pie via Instagram ads. They’ll help you boost sales and lead generation while increasing awareness of your brand and bringing customers to your website.

Pinterest Advertising

Pinterest is the place for shopping preparation and completing purchases. It’s the dreamy wish list people actually check off one item at a time. We can help you promote your business via strategic paid ad campaigns on Pinterest Business accounts. This is especially beneficial for businesses in health and wellness, nutrition and supplements, beauty, fashion, and beyond.

Facebook Advertising

Facebook is the hardest platform to generate a following on with just organic content. It’s nearly impossible. That’s why you need paid Facebook ads. We can help boost your organic Facebook presence with paid social media ads.

LinkedIn Advertising

B2B clients especially can tap into LinkedIn to improve conversion. While an organic presence is important—think posts and articles—running ads will help you extend your reach more aggressively and on a faster timeline.

Twitter Advertising

Twitter is wonderful for B2B companies and B2C companies, too, when used properly. Trust our team to manage your Twitter advertising campaigns to increase follows and sales.

Related Blog Posts

12 Ideas to Kickstart Your Next Social Media Marketing Campaign

12 Ideas to Kickstart Your Next Social Media Marketing Campaign

The years keep coming, and the need to post every day on social media doesn't stop coming! Aaaah! To stay ahead of the competition and effectively engage your followers, here are 14 exciting ideas to kickstart your next social media marketing campaign. These ideas will help you captivate your audience, boost engagement, and achieve your marketing goals—a triple win! Quick Ways to Write Better Social Media Posts Download 365 Days of Social Media Post Ideas and Prompts The best way to nail your...

read more
Our Favorite Photo Editing Apps

Our Favorite Photo Editing Apps

Gone are the days when editing photos was a task that required professional skills and software. Today, photo editing apps have made it easier than ever for anyone to create stunning photos with a few taps. Plus, marketers know that high quality photos translate into dollar signs for businesses. That's why your business should use the following best photo editing apps! The Best Photo Editing Apps for Businesses in 2023 According to research, 51% of Americans prefer to shop online and 67% say...

read more
DIY Social Media Marketing

DIY Social Media Marketing

There are certain things you should never DIY with novice experience: electrical work—a kitchen reno. However, DIY social media marketing is totally doable—even for the newest of newbies. All you need to do is follow best practices, create relevant content buckets, use a content calendar, and adopt other top tips for efficiency—more on that below. We're a teaching agency and believe business owners can learn almost anything. You're an entrepreneur, after all! So, as long as you have the time...

read more

Ready to Enroll with Charm School?

Get in touch! We’d love to talk to you about your marketing strategy.