Content Strategy

Content is still king, and content marketing strategy remains one of the cornerstones of business development. That’s why we offer comprehensive content marketing services—including social media management, case studies, e-books, white papers, SEO-optimized blog posts, and much more. If you’re in need of words, our copywriters are here to whip up strategic messaging in a relevant brand voice.

SEO-Friendly Blog Content

There’s more than one way to grow a garden. There’s also more than one way to improve your website’s traffic and organic SEO. Albeit, we view our technique as the best. That’s why we lead our woman-owned digital marketing agency with an SEO-driven approach. A big part of that relies on regularly published SEO-friendy blog content. Why? Because it remains one of the most impactful ways to improve your Google search ranking and generate more organic traffic.

Brands interested in improving organic search rankings and appearing at the top of Google should post no fewer than once per month on their business blog. It’s absolutely necessary in order to generate backlinks to your website, tell algorithms they should rank your content, and, most importantly, give customers answers to questions they actively search for on Google! In short, SEO-optimized blog content helps improve your search engine ranking, encourages customers to spend more time on your site, and delivers what customers need. And, when they find what they need, they’ll come back for more.

That said, there are rules to creating and publishing great SEO blog content. For starters, every piece of content should answer a question. No bait and switching, people! Your SEO-optimized content also needs to balance SEO best practices with sounding like your brand—not an SEO keyword-stuffing robot. That’s so old school and frowned upon by Google and your customers these days.

We’re highly educated and experienced in creating exceptional video and written content that checks all the boxes and improves your website’s SEO. Whether we write blogs based on popular keyword search terms we discover through an SEO audit or use your own ideas, they’ll go to work for you immediately, become the gift that keeps on giving, and help your brand succeed.

Website Copy Optimization

One can always improve. This remains super true for your website copy. SEO-optimized website copy can help decrease bounce rates, increase conversions, and boost your website’s overall SEO value. How? By giving customers a clear and branded journey while adhering to search engine optimization best practices.

Lucky for you, we’re masters in content marketing from a UX, branding, and SEO perspective. Sometimes, you’ll need only a small copy tweak to make a massive impact on your website. Other times, you’ll need a larger content strategy overhaul to optimize your messaging and customer journey. No matter the issue, we can help.

Case Studies and White Papers

Case studies and white papers never go out of style. They showcase your company success stories and build trust with customers. We can translate data-heavy information into engaging case studies and white papers.

And just because this content is all business doesn’t mean it should be boring. In fact, we do our diligence to ensure it’s just as captivating as anything else you produce as a brand. How? By taking a human interest spin via original interviews. The finished product will be something you can use in link-building campaigns, PR outreach, email content, and social media to cross promote and bring traffic to your website. Shareable business content is the name of the game. And we’ll make you the winners.

E-Books and Webinars

Gated content has a time and place. It helps you generate leads and build your email list while giving customers, clients, and/or patients something in return. It’s a win-win for everyone! Let us turn an idea into an e-book or webinar. These pieces of content are a worthy investment with a long shelf life. They’ll result in happy, fulfilled customers and a steady lead generation channel for you.

Related Blog Posts

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