Our Marketing Curriculum
Free Digital Marketing Tips for Businesses
Effectively Develop Your Brand in 2023
Are you starting a new business? Rebranding an existing company? Wherever you are in your branding journey, you need to know how to effectively develop your brand in 2023. Why? Because branding is an ongoing journey that evolves alongside your customer and...
7 Quick Social Media Marketing Tips
There's a lot to know when it comes to social media marketing strategy. We've boiled it down to seven key social media marketing tips, so you can quickly and effectively grow your followings and accounts. 7 Quick Social Media Marketing Tips for Better Social Strategy...
Social Media Marketing 101: An Introduction
Worldwide, there are almost five billion people on social media. That's a ton of potential customers! However, most businesses spend at least 20 hours per month managing their own social media channels. With our social media marketing course, you'll learn how to...
How to Choose a Small Business SEO Consultant
When it comes to SEO consultants, there are plenty of fish in the sea. However, some SEO agencies are a better catch than others! Our 100% woman-owned SEO agency, Charm School, is one of those. Are you just starting your search for an SEO strategist? Here's how you...
What Does a Business Consultant Do?
What does a business consultant do? Good question! Business consulting services vary from person to person—and consulting agency to agency. Consulting is also tailored to your company depending on its stage, priorities, challenges, and needs. That being said, most...
Content Marketing vs. Social Media Marketing: What’s the Difference?
What’s the difference between content vs. social media marketing? We're here to get to the bottom of it! What is Content Marketing? Content marketing is a component of digital marketing. It includes blogs, video, social media posts and other promotional content that's...
10 Women-Owned Brands We Support
It takes one to know one: a powerful women-owned brand. And as a female-owned and led company, Charm School loves supporting women-owned brands—all nearly 13 million of them (in the U.S.). If you're looking for inspiration for your female founded start-up or small...
How to Define Your Brand Experience
Brand experience: It’s the elite feeling you get when unboxing the newest iPhone; the nostalgia you feel opening a Happy Meal; the "I'm never shopping here again" vow you take after receiving bad customer service for the third time in a row. Of course, you want your...
How to Find an Affordable SEO Agency for Your Small Business
Looking for an affordable SEO agency for your small business? They do exist! In fact, Charm School Marketing is one of these diamonds in the rough. So, if you want to improve your organic search ranking on Google, increase website traffic, and beat out your...
