Our Marketing Curriculum
Free Digital Marketing Tips for Businesses
Your Guide to Social Media Marketing on a Budget in 2022
It's 2022. We know that you know your small business needs to use social media to connect with customers—both current and potential. But we also know many businesses like yours find social media marketing to be cost and time prohibitive. What you might not know? You...
Why Online Reviews Matter and How To Use Them in Your Marketing
When was the last time you bought something without reading a review? That's what we thought: not lately... or ever. That's why customer reviews matter in the purchasing journey! No matter your business, here's why you absolutely positively need customer reviews to...
Instagram Marketing: Top Tips for Effective and Engaging Posts in 2022
Instagram isn't just for food porn and wanderlust-inspiring videos. It's for brands that want to engage with their audiences. That's because Instagram is one of the top-performing social media platforms for engagement! And since more than one billion people use...
Why Your Marketing Needs a Content Calendar and How To Make One
A content calendar is the most important piece of your content strategy. It's where you outline social media posts and blog ideas. It's also where you organize and monitor your entire workflow — from ideation to publication. Forgoing a content calendar leads to missed...
Organic SEO for Small Business vs Paid Ads
If you’re trying to decide whether you should pursue organic SEO for small business or paid ads, we want to ask you, why not both? Together, these marketing tactics push you toward the same goal: to drive more potential customers, clients, and/or patients to your...
Your Guide to Website Design for Small Business in 2022
Your website is the virtual face of your business! That's why it needs to be functional and look bright eyed and bushy tailed. It only takes the average person 0.05 seconds to form an opinion about your website design. So it's pretty clear you need to impress your...
The Best Social Media Scheduling Tools of 2022 for Better Social Media Management
You probably feel like you spend most of your time on social media. And, if you’re the average lady or gent, you spend more than two hours a day scrolling feeds. However, even if social media is your job, you can’t be online 24/7. While real-time engagement is a must,...
14 Women-Owned Business Branding Examples for Bosslady Inspo
Branding for women-owned businesses is a unique niche that we LOVE. After all, we're just like you: Our business is 100% female-owned, so we know the ins-and-outs of speaking to a female demographic and/or being more inclusive as not to alienate other customers. If...
Why You Need an SEO Audit to Have a Solid Content Strategy Plan
SEO audits are the absolute starting point for yearly marketing maintenance, new website launches, and website optimizations alike. Why? Because SEO audits set the groundwork for successful content ideas, better website UX, and SEO best practices. If you want to rank...
