The business world is sat-ur-ated with a capital S! That’s why you need to stand out and put forth a strong and consistent brand message. That’s where a corporate identity package comes into play.

This brand style guide goes beyond just a logo; it encompasses all visual elements that represent your brand, creating a consistent and memorable image in the minds of your audience. Overall, a corporate identity package plays a crucial role in shaping the perception of a business and creating a memorable and impactful brand identity.

What is a Corporate Identity Package?

Also known as a brand identity package, this branding guide is a collection of visual elements and design assets that represent the identity and personality of a business or organization. It encompasses various components such as a logo, color palette, typography, business cards, letterheads, envelopes, signage, marketing materials, website design, social media graphics, and more.

The purpose of a corporate identity package is to create a consistent and cohesive visual representation of the brand across all communication channels and touchpoints. It helps establish a strong and recognizable brand presence, communicates professionalism and credibility, and reinforces brand values and messaging.

What’s Included in a Corporate Identity Package

Typically, you can find the following elements in a corporate identity package. However, you can always add on or whittle it down depending on your branding budget.


The primary visual symbol that represents the company. It should be unique, easily recognizable, and reflect the company’s values and personality.

Color Palette

A set of colors chosen to represent the brand. It typically includes primary and secondary colors, along with specific color codes or Pantone numbers for accurate reproduction.


A selection of fonts or typefaces to be used consistently across different communication materials. This includes fonts for headlines, body text, and other elements, ensuring a cohesive visual style.

Stationery Design

Designs for business cards, letterheads, envelopes, and other stationery items. These incorporate the logo, colors, and typography to create a unified look for all official correspondence.

Editorial Style Guide

This will outline your mission, vision, and how your company speaks. It will communicate the voice and tone of your business, so your brand sounds the same across channels.

Brand Guidelines

Detailed instructions and rules on how to use the visual elements effectively and consistently. It covers logo usage, color applications, typography guidelines, image styles, and any other specifications related to the brand’s visual identity.

Digital Assets

Templates for digital materials, such as email signatures, PowerPoint templates, social media profile designs, and website elements. Your assets will be sized for print and web.

Marketing Collateral

Designs for brochures, flyers, posters, banners, and other marketing materials. These materials apply the visual identity to promote the brand consistently across various mediums.

Packaging Design

If applicable, packaging designs that reflect the brand’s visual identity and create a recognizable presence on products.

Photography Guidelines

Guidelines or recommendations for photography style, illustrations, or other visual elements that should be used consistently to convey the brand’s aesthetic.

Mood Board

This collage will show your business’s vibe at a glance, including typography and images that represent the flavor of your company.

Advertising and Social Media Templates

Design templates for advertisements, both print and digital, to ensure a consistent brand presentation in advertising campaigns.

mood board

The Cost of a Corporate Identity Package

A corporate identity package can vary significantly depending on various factors. Here is a guide for branding design pricing in 2023.

Why Your Business Needs to Invest in a Corporate Identity Package

Impressions Matter

A corporate identity package serves as the face of your business, communicating its values, personality, and professionalism. It is the visual representation of your brand that helps create an immediate and lasting impression on your audience.

Consistency Across Marketing Channels

One of the key benefits of a corporate identity package is the ability to maintain consistency across all touchpoints. Whether it’s a business card handed out during a networking event, an email with a professional letterhead, or a social media post, a consistent visual identity reinforces brand recall and builds trust.

Credibility and Professionalism

A well-designed corporate identity package conveys professionalism and instills confidence in your target audience. When your visual identity is consistent and visually appealing, it signals that your business is reliable, established, and takes pride in its brand.

A professional corporate identity package inspires trust, making potential customers more likely to choose your products or services over competitors. It demonstrates that you pay attention to detail and care about presenting a polished image, which can have a significant impact on the perception of your business in the market.

Stand Out from Competition

In a crowded marketplace, standing out from the competition is crucial. A thoughtfully designed corporate identity package helps differentiate your brand and creates a unique identity that resonates with your target audience. By carefully selecting colors, typography, and visual elements that align with your brand’s values and personality, you can create a distinct and memorable brand identity.

A well-differentiated brand is more likely to attract attention, leave a lasting impression, and foster brand loyalty among customers who align with your brand’s values and offerings.

Efficiency Across Teams

A corporate identity package will help your internal marketing team, marketing agency, and every single person in your business get on the same page. It’s a guidebook that everyone can review and go back to in order to maintain consistency in messaging and visuals.

Hire a Branding Agency

Designing a comprehensive corporate identity package requires expertise in branding, graphic design, and marketing. So, you’ll need to decide whether to hire an internal employee, freelancer, or agency.

Our advice? Hire and agency like Charm School to help! We have a long list of happy clients who we’ve helped in their branding journeys. Get in touch today to set up a free consultation!