Outdated rules? She’s never loved them. Soap in the mouth as a child? Didn’t do much for her potty mouth. Doing what’s expected instead of trying something new? It never sat well with her.
Our leading lady has always been one to write her own rules—consequences be damned. That’s why, with over 12 years of digital marketing and creative advertising experience, Caroline Maurer founded Charm School Digital Marketing outside of Charm City, Maryland. Today, her 100% woman-owned boutique digital marketing agency helps brands school the competition. But, if that’s not enough of an intro, allow her to walk you through her resumé…
From a young age, I wanted to create. Whether that was making “stews” out of grass and twigs in the backyard or creating sculptures from mangled bits of metal. Let’s just say, I played around in dress-up clothes for a little longer than was socially acceptable.
Fast-forward to senior year in college when my social awkwardness had diminished but my passion for creativity had not. At this job-seeking juncture, I was in the midst of a quintessential mental breakdown. When my mom said, “Caroline, relax, you should just be an idea-maker,” I literally laughed out loud and scoffed at her lofty notion. Something so fun and perfect simply didn’t exist! I was doomed to toil in some boring office job until retirement saved me. Only Tom Hanks could jump on lifesize keyboards all day long.
That is, until I found out copywriting was a thing. (Thanks, mom.)
With copy, I was able to combine all of my strengths: creative thinking, branding, strategic plotting, and the written word. I quickly applied for a job in Manhattan as a junior copywriter at an advertising agency. I hit the ground running on work as diverse as campaigns for animal welfare advocacy organizations to magical consumer empires (rhymes with Shmizney).
While my career has taken me up and down the Eastern Seaboard, across the country, and into many offices, only the scenery has changed. What remains constant is my drive to create and the inspired way I do so. Charm School Marketing allows me to use my creative capabilities to help businesses grow. And to politely tell the antiquated world of marketing and marketing bros to F off. I’m your point person for everything creative—including business branding and logo design, website design and development, and everything else that falls under the digital marketing umbrella.
Get in touch with me at [email protected] or fill out our contact form to set up a free consultation with yours truly. At the very least, it’ll give you something to ponder about what you can do in-house to improve your business.
Have We Charmed You Yet?
Reach out! We start every meet and greet with a free consultation with our founder. No enrollment required. Although, we’d love to welcome you to our team.