Welcome to Charm School, the boutique SEO agency that says “bye-bye” to SEO bros and “hello” to front page Google search results. Woo. Hoo!
We are a team of sassy, smart, and savvy women committed to delivering high-quality SEO services with a side of charm. Our mission is simple: to help businesses of all shapes and sizes succeed online. That starts with our SEO commandments.
Our Boutique SEO Agency Rules
1. Make It Simple and Fun
At Charm School, we believe that SEO doesn’t have to be boring or stuffy. We’re here to make it fun and approachable, like the cool teacher who let you watch movies. We pride ourselves on being easy to work with, transparent about our process, and always delivering top-notch results.
Every SEO audit comes with a 30-minute debriefing to put technical terms into everyday language. We empower you to understand the data and translate it into better UX and content strategy for your customers.
2. Keep SEO Affordable
SEO should be accessible to all! That’s why we offer competitive pricing on SEO services. We refer to ourselves as the Goldilocks agency—not too inexpensive that it sends up red flags; not too expensive that it’s insulting and unapproachable. We offer affordable SEO with just-right pricing so start-ups to established businesses can afford to improve their exposure online.
3. Don’t Overcomplicate
So, what exactly do we do? In a nutshell, we help businesses improve their search engine rankings and drive more traffic to their websites. This involves a variety of tactics and tools, from SEO audits to on-page optimization to link building to content creation.
However, we keep it super simple. We don’t believe in monthly SEO. In fact, we think agencies that bill monthly for SEO are a racket. Instead, we suggest annual or biannual SEO audits to tune up your SEO and content strategy. That way, you don’t overspend on SEO or overcomplicate matters. Because more efficient SEO spending translates to more marketing budget for other important channels.
4. Set the Right Expectations
Anyone who tells you that SEO results are immediate is a big fat liar! Organic SEO requires a long game—like six to 12 months long—to see results. Do your SEO audits, publish weekly or monthly blog content, maintain your website, and be patient! Trust in the process, and you’ll start to see your content jump up in rankings.
5. Always Deliver Quality Work with Thorough Research
One of the things that sets Charm School apart is our commitment to quality. We don’t cut corners or take shortcuts. Instead, we take the time to really understand our clients’ businesses and their unique needs. We also stay up-to-date on the latest SEO trends and best practices to ensure that we’re always delivering the best possible results.
But don’t let our commitment to quality fool you into thinking we’re stuffy or uptight. We’re all about having fun and enjoying the process. After all, life’s too short to be serious all the time. We bring a little bit of whimsy to everything we do, whether it’s brainstorming new content ideas or conducting a technical site audit.
6. We Bridge Human and Algorithm
SEO is definitely an example of following your navigation system off a bridge. Sometimes, it offers information that make no logical sense from a UX perspective. That’s where our strength in content strategy and customer-focused marketing come in handy. We marry what the data suggests with your brand voice and audience, so it resonates with people and appeases search engine algorithms. A win-win!
7. Happy Strategists, Happy Life
At Charm School, we also take our company culture seriously. We believe in fostering a positive and supportive work environment where everyone feels valued and empowered. We’re big believers in collaboration and teamwork. We work hard to make sure that everyone on our team has the resources and support they need to succeed.
What Sets us Apart from Other SEO Agencies
Beside the long list of unique attributes and values above…
We’re a 100% Woman-Owned SEO Agency!
Did we mention that Charm School is 100% woman-owned and operated? You don’t come across that every day!
We’re proud to be a part of the growing movement of women entrepreneurs who are shaking up the business world. We believe that being a women-owned business gives us a unique perspective and allows us to approach things in a way that’s both strategic and empathetic.
So, whether you’re a small business owner who needs help improving your search engine rankings or a marketing director who wants to take your SEO strategy to the next level, Charm School is here to help. We promise to bring our A-game, our charm, and our expertise to every project we take on. We’re only an email away.