You probably feel like you spend most of your time on social media. And, if you’re the average lady or gent, you spend more than two hours a day scrolling feeds. However, even if social media is your job, you can’t be online 24/7. While real-time engagement is a must, it can’t be all the time. That’s why it’s important to know the best social media scheduling tools of 2022. Here’s our list. And if you need help with better social media management, we have social media kits to help!
1. Planoly
Planoly, we love you. Let us count the ways. For starters, it’s super easy to use, allows you to post from Instagram to Facebook, schedule Reels, and incorporate your Pinterest account. It’s also very inexpensive—starting at just $11.25 per month. However, you can’t use Planoly for every single social platform—just Instagram and Pinterest (with sharing to Facebook and Twitter as an option for all Insta posts). If you only run these social channels, then you should try Planoly.
Planoly is a social media scheduling tool for:
- Instagram (with auto sharing to Facebook and Twitter capabilities)
2. Later
Later is a fantastic option for an affordable social media scheduling tool if you have multiple social media channels. Plans start at $15 per month. It has a pleasing interface to use and lots of bells and whistles like auto-posting carousels, hashtag suggestions, and stats.
Later is a social media scheduling tool for:
- TikTok (not autopost, just scheduling)
3. Charm School DIY Social Media Planner
We have tons of social media kits designed to help you better manage your social media strategy! While we don’t post directly to social media platforms, our DIY Social Media Strategy Planner helps businesses organize, streamline, and coordinate social media posts across every channel. You can also get support with 365 Days of Social Media Post Ideas and Prompts and the Ultimate Social Media Strategy Guidebook—or snag the Complete Social Media Strategy Bundle for Small Businesses.
Charm School Marketing’s DIY Social Media Planner is a social media management tool for:
- YouTube
- SnapChat
- TikTok
4. Buffer
Buffer is not just a great social scheduling tool, its transparency in business practices has made it one of those companies we love to follow and admire. This platform has a simple interface and excellent customer service if you have any issues. It works well with the most common social media platforms. Buffer is also reasonably priced with packages going up to $100 a month, depending on how many channels and posts you want to manage. However, a drawback to Buffer is that you can’t interact with followers on the platform. Still, you can’t beat Buffer for users who get overwhelmed by some of the busier interfaces.
Buffer is a social media scheduling tool for:
5. HootSuite
HootSuite is has been around for a long time. It was one of the first social media scheduling tools to hit the market. Hootsuite works well with most common social media platforms. It also allows you to bulk upload posts, which is amazing. You also can interact with others through the platform. Packages start pretty reasonably at $49 per month.
The thing we dislike about Hootsuite is the noise on the interface. It’s easy for it to feel chaotic and unnecessarily difficult to manage. Hootsuite hasn’t done anything to make a more aesthetically pleasing user experience. We don’t love the look, but it’s a reliable scheduling tool.
Hootsuite is a social media scheduling tool for:
- YouTube
6. HubSpot
Most social media marketers or anyone who manages multiple companies’ social media accounts would probably love to use HubSpot. HubSpot is a CRM for total inbound marketing support. It may not have the most straightforward interface, but developers created it for marketers, so its reporting options are fantastic.
This platform is more expensive because of its vast capabilities. It ranges from $45 to $3,200 a month. The price makes it most feasible for larger companies that want to consolidate their digital marketing channels.
HubSpot is a social media scheduling platform for
7. SocialPilot
SocialPilot isn’t nearly as well known as the other platforms on this list. But it may just be the best-kept secret in social scheduling. It supports all standard social media outlets with a little something extra—Google My Business support. It’s challenging to find a scheduling platform that supports Google My Business, so that option makes SocialPilot worth considering. This platform is also one of the more reasonably priced platforms, ranging from $42.50 to $127.50 a month, depending on your needs.
SocialPilot is a social media scheduling tool for:
- Tumblr
- Google My Business
- TikTok
- YouTube
The best social media scheduling tool for you depends on your needs, like how many accounts you manage, the number of companies you manage social for, and how many posts you want to schedule at a time. Hopefully, this post gives you a place to start when searching for a tool. Also, don’t forget that many platforms offer a free trial so you can see what you think before you commit to a larger package!
If you want to avoid social media marketing altogether, Charm School is happy to do it. Contact us today to discuss how we can handle your social media while you run your business. Or, shop our social media kits like: 365 Days of Social Media Post Ideas and Prompts, DIY Social Media Strategy Planner, and the Ultimate Social Media Strategy Guidebook— or the Complete Social Media Strategy Bundle for Small Businesses.
