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Content Marketing vs. Social Media Marketing: What’s the Difference?

Content Marketing vs. Social Media Marketing: What’s the Difference?

by Caroline Maurer | Dec 12, 2022 | blog, Content marketing, social media marketing

What’s the difference between content vs. social media marketing? We’re here to get to the bottom of it! What is Content Marketing? Content marketing is a component of digital marketing. It includes blogs, video, social media posts and other promotional content...
Here’s Why Your Business Needs a Blog in 2023

Here’s Why Your Business Needs a Blog in 2023

by Caroline Maurer | Nov 8, 2022 | blog, Content marketing, Women-owned businesses

Every business website needs a blog—including yours! Why? Because a business blog can help boost organic search traffic, improve your search rankings, increase sales, educate customers, outrank competitors, and so much more! Suffice to say, if you’re asking...
7 Tips for Marketing Nutritional Supplements Successfully

7 Tips for Marketing Nutritional Supplements Successfully

by Caroline Maurer | Oct 19, 2022 | blog, Content marketing, health and wellness

Medicinal mushrooms, CBD, herbs, and tinctures. The types of dietary supplements, health supplements, and nutritional supplements run the gamut, but the rules for marketing nutritional supplements remains constant! In order to create legal social media campaigns that...
How to Create FDA-Compliant Health and Wellness Content That’s Engaging, Too!

How to Create FDA-Compliant Health and Wellness Content That’s Engaging, Too!

by Caroline Maurer | Oct 12, 2022 | blog, Content marketing, health and wellness

Because we specialize in the health and wellness industry, we know all about our clients aches and pains. One of the biggest gripes is producing FDA-compliant health and wellness content that doesn’t read robotically, downplay your product benefits, or bore...
5 Free Tools for Creating Engaging Social Media Visual Content

5 Free Tools for Creating Engaging Social Media Visual Content

by Caroline Maurer | Oct 5, 2022 | blog, Content marketing, social media marketing

Do you follow brands with boring photos, graphics, and videos? Probably not. Then why would your potential customers follow your business on social media if you don’t post high quality visual content? Luckily, you can use the following free tools (or super...
14 Branding and Logo Design Tips For Women-Owned Businesses

14 Branding and Logo Design Tips For Women-Owned Businesses

by Caroline Maurer | Sep 28, 2022 | blog, Branding and Design, Content marketing

Besides your business’s website, branding and logo design are the most important aspects of your women-owned business! Your logo design and branding are what customers see first. The aesthetic should speak for itself and provide customers, clients, and patients...
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