by Caroline Maurer | Dec 12, 2022 | blog, Content marketing, social media marketing
What’s the difference between content vs. social media marketing? We’re here to get to the bottom of it! What is Content Marketing? Content marketing is a component of digital marketing. It includes blogs, video, social media posts and other promotional content...
by Caroline Maurer | Nov 8, 2022 | blog, Content marketing, Women-owned businesses
Every business website needs a blog—including yours! Why? Because a business blog can help boost organic search traffic, improve your search rankings, increase sales, educate customers, outrank competitors, and so much more! Suffice to say, if you’re asking...
by Caroline Maurer | Oct 19, 2022 | blog, Content marketing, health and wellness
Medicinal mushrooms, CBD, herbs, and tinctures. The types of dietary supplements, health supplements, and nutritional supplements run the gamut, but the rules for marketing nutritional supplements remains constant! In order to create legal social media campaigns that...
by Caroline Maurer | Oct 12, 2022 | blog, Content marketing, health and wellness
Because we specialize in the health and wellness industry, we know all about our clients aches and pains. One of the biggest gripes is producing FDA-compliant health and wellness content that doesn’t read robotically, downplay your product benefits, or bore...
by Caroline Maurer | Oct 5, 2022 | blog, Content marketing, social media marketing
Do you follow brands with boring photos, graphics, and videos? Probably not. Then why would your potential customers follow your business on social media if you don’t post high quality visual content? Luckily, you can use the following free tools (or super...
by Caroline Maurer | Sep 28, 2022 | blog, Branding and Design, Content marketing
Besides your business’s website, branding and logo design are the most important aspects of your women-owned business! Your logo design and branding are what customers see first. The aesthetic should speak for itself and provide customers, clients, and patients...
