by Caroline Maurer | Dec 14, 2021 | blog, Branding and Design
As your business grows and employees fill more office chairs, it becomes more difficult to stick to the script. Your brand’s messaging, that is. That’s where a brand style guide (also known as a brand book or brand guidelines) proves absolutely necessary....
by Caroline Maurer | Nov 30, 2021 | blog, Branding and Design
Listen. As much as we like to pretend we don’t judge books by their covers, we do. After all, we’re visual creatures. So, if you’re considering branding or rebranding your business this year, then you better bring it to the eyeballs. Here are some...
by Caroline Maurer | Oct 12, 2021 | blog, Branding and Design
What words come to mind when you think of Coca-Cola? What about Pepsi? If Starbucks had a theme song, what would it sound like? Can you hear it in your head right now? Okay what about this: if Apple was a Spice Girl, which would it be? Or, if Nike was a gif, would it...
by Caroline Maurer | Sep 25, 2021 | blog, Branding and Design
Most marketing makes clients’ eyes glaze over. Branding doesn’t. That’s because branding for small businesses is the fun stuff. It’s the time when you come up with your business goals, mission, vision, audience, and overall aesthetics. Here are...
by Caroline Maurer | Aug 25, 2020 | blog, Branding and Design
As Shakespeare famously wrote in Romeo & Juliet, “What’s in a name?” The answer when it comes to your business’s name is everything. What you name your business matters. It represents your mission, vision, overall vibe, and products or services. It’s also...